Life & Style
If Then:How the Simulmatics Corporation Invented the Future by Jill Lepore
10/29/2020 12:01 AM EST •
10/29/2020 12:05 AM EST
The author of These Truths has written a new page-turner about Simulmatics Corp., the first company to incorporate computers, behavioral science, and politics. From predicting elections to predicting where the next protest movement would be, this is a revealing account of how we became the data-obsessed country we are today. If Then is the new must read!
Barb, R.J. Julia Booksellers, Madison