Menu

June 26, 2019  |  

×
Contact
Your Neighbors. Your News.

My Account

To make updates to your Zip06 account or requets changes to your newspaper delivery, please choose an option below.

Welcome to Zip06.com!

If you have an account, please login! If you don't have an account, you can create one.

Login

Sign-Up!

A Zip06 account will allow you to post to the online calendar, contribute to News From You, and interact with the Zip06 community. It's free to sign-up!

Click here to get started!

Register for Zip06

We're happy you've decided to join the Zip06 community. Please fill out this short registration form to begin sharing content with your neighbors.

You must enter your first name.
You must enter your last name.
You must enter a username
You must enter a valid email address
Show password
You must enter a valid zip code

Submit to Zip06

Forget Your Password?

We can help! Enter the email address registered to your account below to have your password emailed to you.

Submit an Announcement

1

Photo by Mark Johnson

(Photo by Mark Johnson )

Marketing Campaign Embraces All Ages & Stages of Beauty

Published Jun 06, 2019 • Last Updated 12:04 pm, June 07, 2019

Email This Story

Fill out the form below to email this story to a friend

×

A stunning new marketing campaign has been revealed at Merle Norman of Branford. The "Beauty is Ageless" campaign is a collaboration between photographer Mark Johnson and owner of Merle Norman Cosmetics Studio, Sally Attianese. The campaign showcases real women—real clients—using Merle Norman Cosmetics through all ages and stages of life from teens to 70s.

"We're sharing our passion and vision by empowering women to see themselves through the lens of a camera and through makeup artistry," says Attianese. "Any woman, no matter what age, can improve their skin and age gracefully with great skin care. Then use cosmetics to play up their assets to help them find their own unique look."

Teens & 20s: The campaign includes a woman in her teens who is going to college, and another in her 20s who is attending cosmetology school. Both women are self-conscious about their looks as they deal with braces and breakouts from stress while trying to find their identities and establish career paths. Both models are future entrepreneurs in the cosmetology industry.

30s: The model in her 30s is an APRN who is married and pregnant with her second child. She has sensitive skin, and she was introduced to Merle Norman Cosmetics when she was 15 years old. Now the products are helping again as she faces new hormonal changes in pregnancy.

40s: The model in her 40s is a family and probate lawyer in her own firm, a co-owner of a small baby business, and is married with three children. She prefers a natural yet professional look to juggle her hectic career and family life.

50s: The model in her 50s is a pharmaceutical rep, married with two children, is in her menopausal years, and used to be a "sun worshipper." Introduced to Merle Norman when she was 22, she now has healthy, glowing skin, opting to use a tinted moisturizer and bronzing powder to get the look of the sun.

60s: The model in her 60s is a retired teacher and a mother and grandmother who is the total package of fitness through diet and exercise. She has been diligent with a great skin care regime for more than 39 years, now adding serums to fight the aging process.

70s: Finally Attianese, the model in her 70s, is an independent owner/operator of a Merle Norman franchise, wearing the products since she was 22 years old. A believer in the brand, Attianese says that Merle Norman improved her skin when she was a teen with acne, then when she entered corporate life and had to present herself as a professional in her field, and ultimately to giving her the added confidence to excel at everything she did.

"At this stage, I am maintaining my look with anti-aging products to be my best self and live my best life now and into the future so I can continue to do what I love—helping women to look and be their best selves one makeover at a time," says Attianese. "If a girl who once considered herself to be an ugly duckling can get better with age and continue to age gracefully, so can you!"

This story and photograph were provided by Merle Norman of Branford located at 116 North Main Street, Branford. For more information or to experience the power of a free Merle Norman makeover, visit the studio or call 203-481-9770.

Love Local News?

Get it Delivered Right to Your Inbox!

Sign-Up for Weekly Newsletters!

 SPONSORED CONTENT: Stories and features denoted with the Shore Publishing "Sponsored" icon are sponsored by advertisers. Sponsored content is content created or commissioned by advertisers in collaboration with Shore Publishing's marketing team. As with all advertising, sponsored content does not necessarily reflect the views of the Shore's publisher. This content is not written by and does not necessarily reflect the views of the Shore's editorial staff. Shore Publishing will ensure the treatment and design of Advertising and Sponsored Content is clearly differentiated from its editorial content.

Reader Comments