Please Support Your Community News Site's COVID Coverage

The coronavirus crisis has nearly halted the local economy — including media advertising. That means local, independent news organizations such as ours must fight for our own survival while continuing to provide critical news and information as a public service during this unprecedented situation. If you believe local reporting is important and you're able to lend support during this pandemic, click here for info on making a tax-deductible donation.

Brian Boyd, Editor, Shore Publishing/Zip06.com

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June 3, 2020
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Shore Publishing/Zip06 Joins Community of Support During COVID Crisis

Published March 31, 2020 • Last Updated 01:04 p.m., March 31, 2020

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The crisis caused by the COVID-19 pandemic has reached into every corner of life on the shoreline. At press time, the virus has been confirmed in 12 of the 13 towns in the Zip06.com coverage area, though health officials believe the virus is far more widespread than the numbers confirmed by testing indicate. As we move from reporting on the spread of the disease to how it is affecting our communities, something becomes very clear: Local businesses are struggling.

Shops are closed. Restaurant staff have been laid off. Service professionals have had appointments canceled or postponed. Uncertainty and apprehension are nearly universal.

In the midst of this, there are also local companies that are making a strong statement of support for their communities. The family-owned Robert’s Food Center in Madison put out a call to anyone recently laid off due to the epidemic to apply for a temporary position. Pasta Cosi in Branford is among the businesses aggressively pursuing GoFundMe campaigns to support laid-off workers. Last week, The Lee Co. of Westbrook and Essex gave $50 gift certificates from local restaurants to its employees—all 1,100 of them.

Those are just a few examples of businesses stepping forward, despite being directly affected by this crisis. Here at Shore Publishing, we are proud to add our name to that list. Our first response was to offer ads at a 50 percent discount, which allowed many more of our customers to connect with readers during this time of isolation. It helped, but it wasn’t enough.

This week, we have launched a campaign that allows any business to connect to our audience: free multimedia advertising packages.

No hook. No gimmick. Just support when these businesses need it. Any local advertiser can visit Zip06.com, fill out a form, and a media consultant will follow up, helping businesses with the messaging and creation of a print ad that will run twice in the Shore Publishing weekly of the advertiser’s choice, as well as 10,000 impressions on Zip06.com.

Shore Publishing has played an integral role in the community for more than 20 years and owes its success to the support of local businesses. This pandemic will have very real costs for us, as it will for so many local businesses, but we recognize that now is a time we can help businesses as they face the challenges of this unprecedented COVID-19 crisis.

Louvenia Brandt, Associate Publisher

Brian Boyd, Editor


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