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Fresh Market to Open Guilford Store Oct. 21

The Fresh Market, Inc. will expand its presence next month with a new store in Guilford, marking the company's third store in the state of Connecticut.

The newest location will open on Wednesday, Oct. 21 at 1919 Boston Post Road, in the Guilford Commons shopping center.

"We are excited to open our new store in Guilford and to expand our reach in Connecticut," said Rick Anicetti, the company's chief executive officer. "We look forward to introducing The Fresh Market's concept of quality, great tasting food, excellent customer service and a distinctive atmosphere to an expanded customer base, and we look forward to offering neighboring communities an inspiring new food shopping experience."

Doors will open at 8 a.m. on Wednesday, Oct, 21, and grand opening activities will include chef demonstrations, food sampling throughout the store, and drawings for The Fresh Market gift cards. A sample-sized bag of the company's gourmet coffee and a reusable shopping bag will be free to the first 1,000 customers.

The new store will house over 23,000 square feet of items, including a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, as well as a produce department with more than 400 items and a large organic selection.

"The Fresh Market's atmosphere is truly unique," says Anicetti. "Our customers enjoy shopping in an environment that appeals to all the senses, where the smell of freshly brewed coffee and bread right out of the oven, the sound of relaxing music, soft lighting, and the ability to select and taste fresh, high-quality products all work together to create a place where customers are inspired to make every meal extraordinary."

The new store is expected to bring approximately 90 new jobs to the area, most of which are being filled locally.

The new store will partner with The Connecticut Food Bank by providing regular donations of food. In addition, as part of the company's focus on providing the freshest, best quality products, the store will feature a growing number of local and regional products from area growers and producers.